| JUST FOR LAUGHS FESTIVAL MONTREAL |
Every year, some 2 million visitors are drawn to Montreal for the festival. It is held on several main streets in the Latin Quarter and there are lots of attractions by day and by night.
The festival design had to take into account the “urban” factor, the crowd movements and the permanent show aspects, which it did by invading all kinds of media and performance venues as well as the sales and sponsor attraction areas.
Location: Montreal, Canada
Date: July 2008
Client: Just For Laughs Montreal
Producer: Just For Laughs Montreal
Artistic director: Danielle Roy
Creative director: Luc Petit